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Barbara A. Harrington
Barbara
A. Harrington is recognized as a leader in sponsorship sales with
over 17 years experience generating and implementing innovative
partnerships. Ms. Harrington and Randall J. Murray operate The Sponsorship
Network, a unique marketing agency specializing in sponsorship development.
Ms. Harrington has helped scores of clients -- PGA
tournaments, amphitheaters, attractions, festivals, not-for-profit
organizations and many others. She works with clients in a variety
of ways including soliciting and signing sponsors as well as providing
sponsorship consulting services.
In addition to representing clients, Ms. Harrington
has taught thousands of professionals how to build their own successful
sponsorship programs through interactive seminars. During her seminars,
Ms. Harrington blends valuable insights on sponsorship trends with
exercises for improving sponsorship potential and identifying hot
prospects.
Ms. Harrington has been a featured speaker at national
conventions hosted by Habitat for Humanity, the American Heart Association
and the International Association of Amusement Parks and Attractions.
She has contributed sponsorship articles for trade publications
such as Fun World and Facility Manager. Ms. Harrington has also
shared her sponsorship expertise with operators of entertainment
attractions during visits to Jakarta, Indonesia and Bangkok, Thailand.
Her experiences were chronicled in an article for the industry publication
Amusement Business.
Prior to starting The Sponsorship Network, Ms. Harrington
worked as Public Relations Manager for New York State's largest
theme park, Six Flags Darien Lake. She also worked as an Advertising
Manager, Public Speaking Instructor and Radio News Anchor.
Randall J. Murray
Randall
J. Murray is a seasoned sponsorship professional and has tailored
hundreds of innovative partnerships over the last 17 years. Mr.
Murray operates The Sponsorship Network, a unique agency which he
established with Barbara Harrington in 1992. His sponsorship expertise
and vision have translated into money for scores of clients: PGA
tournaments, amusement parks, museums, universities and not-for-profit
organizations.
Sponsorship sales, evaluation of sponsorship potential,
analysis of current programs and training for staff members are
some of the services provided by Mr. Murray. He also provides consulting
services to both not-for-profit and corporate clients around the
country.
Mr. Murray has discussed a variety of topics at
national conferences, from naming rights and title sponsorship to
pricing of packages and qualifying prospects. He has been a featured
speaker at conventions hosted by the International Association of
Amusement Parks and Attractions in Los Angeles and Miami; the International
Association for Assembly Managers in Dallas: and Junior Achievement
in Aspen.
Mr. Murray also shares his strategies for success
during regional sponsorship seminars. Sales techniques, case studies,
resources and trends are shared in an interactive format. Sponsorship
veterans and novices consistently rate his presentations "excellent"
in every category.
Prior to starting The Sponsorship Network, Mr. Murray
was Sponsorship Manager for Six Flags Darien Lake, New York State's
largest amusement park. He is credited with developing the park's
first comprehensive sponsorship program and tailored programs with
numerous Fortune 500 companies including: Eastman Kodak, Quaker
Oats, Procter & Gamble and Pepsi-Cola. |
