Barbara Harrington established Sponsorship Network with Randy Murray in 1992. As a founding partner, she has created and implemented ethical sponsorship programs for clients nationwide including The Spirituals Project in Denver, Crisis Nursery in Minneapolis and The Love Ride with Jay Leno in Los Angeles.

Barbara works closely with clients to create sponsorship programs that deliver results to the organization and well as drive sales for corporate decision makers.  Her innovative benefits and accurate assessment of sponsorship values have lead to dramatic success for clients.

Barbara has published two sponsorship books, The Essence of Sponsorship and Advance Sponsorship Sales, that draw upon her vast sales and marketing experience.

She has contributed sponsorship articles for trade publications such as Fun World, Fairs & Expos and Facility Manager. She also shared her experience with operators of Asian entertainment attractions which were chronicled in the industry publication Amusement Business.

Prior to starting The Sponsorship Network, Barbara worked for Six Flags Darien Lake as PR Manager as well as an Advertising Manager, Public Speaking instructor and News Anchor.